SEO Basics
Search Intent Explained: Informational, Commercial, Navigational and Transactional
Learn the four search intent types, diagnose intent from the SERP, and map each keyword to the right SEO page type.
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SEO Basics
Browse practical guides and the latest research in this topic.
SEO Basics
Keyword Research for SEO: A Step-by-Step Process
Learn a repeatable keyword research process for SEO, from seed ideas and query expansion to intent, prioritization, documentation, and content planning.
SEO Basics
Google Search Console for Beginners: Setup and First Reports
Set up Google Search Console, verify your site, check indexing and read your first reports with a beginner-friendly workflow.
SEO Basics
Helpful Content for SEO: How to Create Pages for People First
Learn how to create helpful SEO content for people: define the reader, add original value, support claims, review drafts and avoid search-first writing.
SEO Basics
Search Essentials: The Google SEO Requirements You Should Know
Use Google Search Essentials as a practical SEO checklist: technical requirements, spam risks, and best practices for site owners.
SEO Basics
How Google Search Works: Crawling, Indexing and Ranking Explained
Learn how Google Search works: crawling finds pages, indexing understands them, and ranking selects results for each search.
SEO Basics
What Is SEO? A Beginner’s Guide to Search Engine Optimization
Learn what SEO means, how its main parts fit together, what it cannot guarantee, and how beginners can start improving a website.